Job Description: The Marketing & Communications Officer is responsible for planning, creating, and executing the company’s internal and external communication and marketing activities. The role supports brand visibility and engagement through managing social media platforms, developing creative content, maintaining corporate identity, producing marketing materials, and coordinating media-related activities.
Responsibilities:
1. Social Media Management
- Manage and maintain all company social media platforms and digital channels.
- Develop and implement social media content calendars and campaigns.
- Monitor audience engagement and respond to inquiries when required.
- Analyze social media performance and provide periodic reports and recommendations.
2. Content Creation & Media Communications
- Create, edit, and publish engaging visual and written content aligned with company objectives.
- Develop communication materials for internal and external audiences.
- Support corporate announcements, campaigns, and promotional activities.
3. Graphic Design & Marketing Materials
- Design digital and printed marketing materials including brochures, flyers, banners, presentations, and promotional assets.
- Ensure all creative outputs comply with the company’s branding standards and visual identity guidelines.
4. Photography & Videography
- Capture professional photos and videos for company activities, events, and promotional purposes.
- Edit and produce visual content suitable for internal communication, marketing campaigns, and social media.
5. Printing & Promotional Items Coordination
- Coordinate the preparation and production of printed materials and promotional giveaways.
- Liaise with suppliers to ensure quality standards and timely delivery.
6. Brand Management
- Maintain consistency of the company’s corporate identity and visual standards across all communication channels.
- Ensure all published content reflects the company’s values and brand positioning.
7. Event Coverage & Corporate Activities
- Organize and execute media coverage for company events, campaigns, visits, and corporate activities.
- Produce event highlights and communication materials after events.
8. Vendor & Media Coordination
- Coordinate with media agencies, production companies, photographers, printers, and external vendors.
- Support communication initiatives through effective stakeholder management.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, Media, Graphic Design, Public Relations, or related field.
Experience:
- Priority will be given to candidates with relevant experience or those who demonstrate the required skills and a portfolio of work that meets the position requirements.
Technical Skills:
- Social Media Management Platforms.
- Graphic Design tools (Adobe Creative Suite, Canva, or equivalent).
- Photography and Video Editing tools.
- Microsoft Office Suite.
- Content creation and digital marketing principles.
Competencies:
- Creativity and innovation.
- Strong communication and presentation skills.
- Attention to detail.
- Planning and organization.
- Project coordination.
- Time management.
- Problem-solving ability.
- Ability to work under deadlines.